Zade Film Co website Design + strategy

Zade Film Co is the company name for Zade Cross – specialist videographer of high-end weddings. As part of Zade’s rebrand Superfried also developed the re-design of his website. To maintain workflow, the client requested that the existing Wordpress back-end + theme should be retained. This was challenging, but omitted the requirement for additional developers which expedited the process.

During the rebrand, a minimal black and white palette was employed to focus attention on the photography  and videos of the events. To enhance the impact further a rule was adopted – b&w images would be placed on a white background whereas for colour shots the backdrop would be switched to black. For brand consistency this approach was also adopted throughout the website – a restriction which led to dynamic, high contrast layouts.

As with the marketing collateral developed for the branding, use of white typography on black backgrounds was appearing far heavier than the reverse. To counteract this, like before, additional type styles were implemented using a lighter weight and increased letter spacing for type on darker backdrops.

The technical and real estate limitations of mobile can potentially compromise the design + brand consistency. With this in mind particular attention was placed on page design to ensure an essence of the elegant offset desktop layouts continued through to the small screen.