Zade Film Co website Design + strategy
Zade Film Co is the company name for Zade Cross – a specialist videographer of high-end weddings. As part of Zade’s rebrand, design agency Superfried also developed the webpage designs for his website. To maintain workflow, the client requested that the existing Wordpress backend and theme should be retained. This was challenging, but omitted the requirement for additional web development services which expedited the design process.
During the rebrand, a minimal black and white palette was employed to focus user attention on the photography and videos of the events. To enhance the design impact further a rule was adopted – black and white images would be placed on a white background whereas for colour shots the backdrop would be switched to black. To maintain brand consistency, this creative direction was also adopted throughout the webpage designs – a restriction that led to dynamic, high-contrast webpage layouts.
As with the marketing collateral developed for the brand solution, the use of white typefaces on black backgrounds appeared far heavier than the reverse. To counteract this, like before, additional typographic styles were implemented using a lighter weight and increased letter spacing for type on darker backdrops.
The technical and real estate limitations of mobile can potentially compromise the webpage layouts and brand consistency. With this in mind, particular attention to detail was placed on webpage designs to ensure the essence of the elegant, offset design solutions on desktop continued through to the small screen.
- Website design
- Art Direction