THRIVE website Digital design + content creation

After completing the branding for THRIVE Conservation, they requested if Superfried could also help with the web design and content for their online presence. Since they are a conservation group budget was limited, so it was essential to work with the existing Wordpress template they had available.

They had accumulated great photography and video footage, so this was utilised to maximise user engagement. To maintain focus on key messaging and the work they conduct, the design was clean and simple. Use of images was carefully cross referenced with the content and double checked with the client to insure it was always relevant. To enhance performance and usability, all images were optimised in Photoshop followed by JPEGmini.

Video content supplied was edited into manageable, relevant montage clips to demonstrate their dedication and intent, whilst simultaneously showcasing the beautiful wildlife they are determined to protect. Like the static shots, all video content was optimised to reduce file sizes and maintain site performance.

During the development of each page, regular testing was employed to ensure the designs worked responsively across all break points. Upon completion it was very rewarding to see the branding and design work being put to use for such a worthy cause.