THRIVE website Digital design + content creation

After completing the brand solution for THRIVE Conservation, they requested that design agency Superfried also help with the webpage designs to increase user engagement with their insightful content. Since they are a conservation group budget was limited, so it was essential to work with the existing Wordpress template designs they had available.

They had accumulated great photography and video footage, so this was utilised to maximise user experience. To maintain focus on key messaging and the essential conservationwork they conduct, the design was clean and simple. The use of images was carefully cross-referenced with the content and double-checked with the client to ensure it was always relevant. To enhance performance and usability, all images were optimised in Photoshop followed by JPEGmini.

Video content supplied was edited into manageable, relevant montage clips to demonstrate their eco credentials and dedication to sustainability development, whilst simultaneously showcasing the beautiful wildlife they are determined to protect. Like the static shots, all video content was optimised to reduce file sizes and maintain website efficency.

During the website development, regular user testing was employed to ensure the webpage designs worked responsively across all breakpoints. Upon completion, it was very rewarding to see the brandmarks, branded collateral, and design solutions being put to use for such a positive cause.

THRIVE website