Northern Group website Design + dev
Northern Group are a prominent property developer based in Manchester. As part of their complete rebrand project, Superfried collaborated with HiFi to design and develop their new website.
The back-end of the site would be technical with the requirement to completely integrate with their existing database software and internal / external screens all controlled through one CMS. The front-end was also challenging effectively serving two roles – showcasing the company services whilst also providing a comprehensive and detailed search platform for their properties.
To avoid monotony and aid usability I wanted to create a sense of separation between the info / presentation led section and the property search pages. This was achieved simply via colour – services would be placed on a black background where as the information-led search pages would employ a more practical, minimal white page.
Priority focus and consideration was placed on the usability to ensure all search requirements were catered for. To achieve this we worked closely with the client whose extensive experience meant they would understand the market, search behaviour and requirements of their users better than us. In addition to this collaboration, extensive research and testing was conducted to ensure the optimal solutions were adopted. The page designs were subsequently refined through several iterations to present detailed user interface and information as cleanly as possible. This approach was also adopted for mobile devices to maintain all functionality and prevent the user experience from being compromised.
For the company / product-led section once again clean layouts were employed. Alternating from black to white helped to signpost new sections within content heavy pages. For impact and distinction angled brand-led graphic devices were introduced.
- Website design
- Website dev
- Art Direction
Website development – Hi-Fi.