Create VR website Design + dev for VR in LA

Create VR are an Augmented + Virtual Reality agency based in LA and London, working with clients such as Sony Pictures and Universal. They approached design studio Superfried to re-brand the agency and develop a new website. With the new identity complete, I collaborated with regular expert developer James Seddon at Cotton Creative.

Due to the nature of Create VR's work the agency required the site to capture the essence of the 3D world's that they develop for their clients. With this in mind, for immediate impact an animated intro was developed, controlled via the scroll of the user. This featured a zoom effect into a scene starring Slimer from their latest VR project for Ghostbusters. The sequence was carefully optimised to ensure high frame rates. To guarantee performance the initial zoom effect was removed for mobile devices. However, in addition to the zoom, the shot was sliced up to create a 3D parallax effect, once again controlled via the motion of the cursor. Although the zoom had been eradicated, the 3D parallax effect was maintained for mobile devices to even greater effect than the desktop version via the motion of the device.

The result was so effective it was requested by the client that we develop the same technique for the other two case studies – The Walk and Ouija 2. What initially appeared to be a relatively simple site, rapidly became a rather technically challenging, but rewarding project.

createvr.com