TRIPOM website Medical education platform . Design + dev
With the design for the TRIPOM branding complete, Dr Sam Bampoe and Dr John Whittle now required help to develop the not for profit educational website. The target demographic would be students and trainees in the rapidly growing field of Perioperative Medicine – medical care of patients from the time of contemplation of surgery through the operative period to full recovery.
For the design style of the brand-led material and website, in connection with the brand name I employed a versatile 3 column grid system. To maximise usability and speed, 6 quick access icons were designed for the homepage to link directly to the key site content.
The website would be complex and required to feature an eclectic mix of searchable content including pdf tutorials and research, resource links, podcasts, videos and details of fellowships and courses. So I collaborated with a regular expert developer – James at Cotton. Delivery of information was key, so clean information design and layouts were combined with simple usability throughout. Images were also kept to a minimum to avoid distraction and ensure simpler updating for team members short on time and appropriate editing software.
With the young student demographic in mind the strategy was to avoid the common, sterile feel of information led literature whilst ensuring content remained a priority. To create vibrancy without compromising the data, colour was applied to the page backgrounds, ensuring content remained minimal without looking dull. A pastel palette was selected ensuring colours did not become over bearing. Rather than assigning a separate colour per category – the number of which may change / increase in the future – an alternative approach was sought.
The desired the ambitions of Perioperative Medicine is for all patients to experience the same consistent care and smooth transition from pre-op through to recovery. What if this could also be reflected in the user experience? A system was developed so that the customer path through the site always followed the same sequence of page colours regardless of the route taken. The palette was based on a perpetual spectral loop – blue – green – yellow – orange – pink – purple and then back to blue, ensuring colour transitions were less abrupt.
- Web design
- Website dev
- Art Direction
Press + awards
As directors of a not-for-profit educational group [TRIPOM] aimed at improving education in Perioperative Medicine for doctors in specialist training, we were looking to increase the impact of our brand, create an up-to-date, fresh and appealing look to our internet presence and produce a website that was interactive, cohesive and functional. Mark & James provided us with that and more. They were responsive, interactive and smart, and in short went well beyond their brief in providing us with an instantly recognisable brand and a superb web presence. Mark took every effort to understand the medical space they were working in and the TRIPOM audience. The major advantage of working with Superfried + Cotton Creative, was their ability to create a cohesive brand across multiple formats that retained a unique identity while enhancing content. We at TRIPOM would not hesitate in endorsing them.
Dr John Whittle . MBBS MD FRCA FFICM
US Director. TRIPOM
This web design and development project was recognised with two design awards for Branding + UI in the Fresh Future Awards 2019.
Website developed by James at Cotton.