TRIPOM Branding for medical students
Dr Sam Bampoe and Dr John Whittle approached design studio Superfried to help them with a non-profit, education resource. The platform would serve students in Perioperative Medicine – medical care of patients from the time of contemplation of surgery through the operative period to full recovery. They required a new brand identity and the development of a modern, vibrant web based platform to connect with their target student demographic.
Called TRIPOM [TRainees with an Interest in PeriOperative Medicine] their existing DIY identity played on the pun TRI [Three] + POM [Apple in French]. This was a great idea and established standout from usual medical cliches. Numerous arrangements and styles were explored, but a triangular / rotational form was selected for its chemical, medical diagrammatic feel.
Looking at the typography for the logotype, bespoke uppercase lettering was designed with the subtle addition of dots to reaffirm the initialism of the name. The holding organisation, EBPOM, had requested the identity conveyed a connection to their branding. To achieve this, the circle of dots that surround the 'O' in their logotype were employed in the same fashion for TRIPOM – the best compromise available to appease all parties. The final logo and wordmark were tested thoroughly, stack / horizontal lock-ups developed and a light and heavy version of each designed to ensure versatility across all digital / print media.
For the styling of the brand-led marketing material and website, based on the name I employed a versatile 3 column grid system. To maximise usability and speed, the home page focused on 6 quick access icons linking directly to the key site content. To maintain a visual connection with the logo, an outline style was adopted for the icon illustrations.
The site would be complex and required to feature an eclectic mix of searchable content including pdf tutorials / research, resource links, podcasts, videos and details of fellowships and courses. Consequently, delivery of information was key, so with this in mind clean layouts and simple usability were strictly maintained throughout the design process. Images were also kept to a minimum to avoid distraction and ensure simpler updating for team members short of time and appropriate software.
To create vibrancy without compromising the data, the page backgrounds were coloured, ensuring content remained minimal without looking dull. A pastel palette was selected ensuring colours did not become over bearing. Rather than assigning a separate colour per category – the number of which may change / increase in the future – an alternative approach was sought.
The desired the ambitions of Perioperative Medicine is for all patients to experience the same consistent care and smooth transition from pre-op through to recovery. What if this could also be reflected in the user experience? A system was developed to ensure that the user path through the site always follows the same sequence of page colours regardless of the route taken. The palette was based on a perpetual spectral loop – blue – green – yellow – orange – pink – purple and then back to blue, ensuring colour transitions were less abrupt or obtrusive.
The client had previously created monthly tutorials in word. To ensue the application of the new branding scheme remained consistent the existing files were re-created on a new, brand-led template. This would also enable the team and guest academic contributors to maintain brand consistency without the requirement for extra software or design experience. All future files would be saved and uploaded to the site in pdf format to maximise user accessibility and ensure formatting is maintained.
The new brand style was also applied to a Keynote presentation template and a simple animated logo ident. Additional printed marketing material in the form of event flyers, posters, banners and branded lanyards were also designed and produced.
You can view the site here – TRIPOM site.
- Bespoke Typography
- Website design
- Website dev
- Art Direction
- Graphic Design
Press + awards
Mark and his team at Superfried have transformed our brand. His ideas were amazing and I couldn't be more pleased with Superfried's work.
Dr Sohail Bampoe . BSc MSc MBBS FRCA
UK Director . TRIPOM
This branding and web project was acknowledged with two design awards for Branding + UI in the Fresh Future Awards 2019.
Conference room mock-up shot by chuttersnap on Unsplash.