![4 Legged Friends identity logo white on folded purple t-shirt mock-up. Design by Superfried.](https://superfried.blob.core.windows.net/cache/0/b/e/8/8/d/0be88de6d5e1fd152fd9ee835c76d8e8c4c064b9.jpg)
![4 Legged Friends logo on starter cap mock-up. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/4/c/0/5/e/e/4c05ee0dde34e4d1d20890c9c80c766536020de8.jpg)
![4 Legged Friends identity logo variations in black. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/5/0/c/2/1/7/50c2173c8f0342af25802359d634c5f756c574bf.jpg)
![4 Legged Friends. Main logo: dog – purple. Secondary logos: cats - yellow, rabbits - orange, guinea pigs - pink. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/9/e/3/4/0/7/9e34070361ccd89fd9954c374da92746cb6d4693.jpg)
![4 Legged Friends brand identity styles featuring palette and font selection. Design by Superfried.](https://superfried.blob.core.windows.net/cache/b/0/1/5/1/4/b015147d8054a99ce8c2ba8d6328cfab2af93063.jpg)
![4 Legged Friends brand identity styles featuring logos and font selection. Design by Superfried.](https://superfried.blob.core.windows.net/cache/8/6/b/c/d/e/86bcdea4b940930339ac381744da3fdf34c28510.jpg)
![4 Legged Friends animal logo stickers mock-up. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/e/2/0/4/4/c/e2044c419c737c42bddaef43b54933f0b2567a6b.jpg)
![4 Legged Friends logo on dog lead mock-up. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/9/4/c/5/8/5/94c5856a25ca9b2b10f33aa851a20df36549a397.jpg)
![4 Legged Friends website on an iPad. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/1/2/2/6/d/a/1226da0256c7ad56da624f9a3f44d619fe694be7.jpg)
![4 Legged Friends instagram page on an iPad. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/6/2/4/0/4/6/624046c68f70d1763796523fb10bd458f57bf6f9.jpg)
![4 Legged Friends - Jess the dog wearing a branded neckerchief. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/c/8/8/2/3/d/c8823d2c123765aff27b8284ac40259a31b08a73.jpg)
![Senior lady with dog on her lap which is wearing a 4 Legged Friends branded neckerchief. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/1/b/4/5/f/1/1b45f1d38b1a0e631daf3c2a9838e0a436465714.jpg)
![Staff member wearing a branded 4 Legged friends t-shirt with a guinea pig on his shoulder. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/2/6/0/4/6/f/26046fa264dfc0fc366f8e88cec33eaa43aed1c3.jpg)
![Dog rolling on its back on the grass wearing branded 4 Legged Friends neckerchief. Identity design by Superfried.](https://superfried.blob.core.windows.net/cache/f/f/5/d/8/f/ff5d8ffed34ff3664c67e36cdc2944e309ff9ea0.jpg)
4 Legged Friends Branding + character design
Four Legged Friends is a community project designed to improve the well-being of children. Animals are scientifically proven to help lower stress levels and promote positive mental health. Working with an alternative provision school their animals help young people who might be struggling in life due to emotional and social needs. They have also teamed up with care homes.
They were looking for local creative studios, so contacted Manchester design agency Superfried to develop a versatile brand identity to adapt as their project grows. The client initially suggested a paw print as a strong, clear symbol that would connect with their name. Although apt, this approach is heavily used, so to create distinction, the proposed starting point was developed further to simultaneously represent the face of a dog – their main therapy pet. This illustration style led to a far stronger and more effective creative solution.
With an eclectic range of animals including – cats, dogs, guinea pigs, and rabbits – using the new design process additional animal characters could be easily designed and illustrated. For each new species logo design an additional colour was selected for the brand palette. This creative strategy would enable opportunities for potential merchandise to raise money for the project, such as name tags, leads, clothing for pets, and stickers for the children. In the future, as new animals are introduced, tailored logo designs can be developed as required using the paw template designs.
Project services
- Illustration
- Animation
- Branding
- Character Design
- Strategy
- Graphic Design
Testimonials . Press . Awards
"They went above and beyond to really understand what we were looking to achieve."
—
Jim Clarke . Outreach Director
The Apprentice Academy . Manchester
—
This branding design project was awarded a bronze for branding in the Creativepool Annual 2020 awards.