OMD Social Media Week Typographic identity + wayfinding system
Social Media Week is a leading media platform and worldwide event with local presence across five continents.
Global Media Agency OMD, were conducting a series of seminars as part of the event and briefed design studio Superfried to develop a new branding system. It was important for the client that the new OMD logo for the event had a sense of motion to represent the continually evolving nature of the subject matter.
After investigating various methods to represent motion a new approach and strategy was adopted making use of continuous, flowing parallel paths. This direction conveyed the idea of connection which was also appropriate for the event. With the logo signed off it was time to look at the signage, but a lack of clear walls meant that we were restricted to the use of floor graphics.
What initially appeared to be a problem quickly led to the strategy and solution for the wayfinding system. A simple adaptation of the new logo design would allow for the parallel lines to flow continuously through it. This was the prefect opportunity to let the branding design simultaneously work as a wayfinding system, directing attendees from the entrance straight through to their seat in one fluid, continuous motion.
- Brand Identity
- Bespoke Typography
Press + awards
This typographic branding project was featured in the wayfinding design publication, Turn Left, Turn Right 2.