Psychology Today Editorial typographic illustration
Psychology Today was launched in 1967 with the intent of making psychology literature more accessible to the general public. They briefed Superfried to develop a typographic illustration and marque for their 50th Anniversary edition of the magazine.
The client supplied an 3D type based reference and requested the alphanumeric: PT50. Since it was for their 50th, rather than highly polished renders featured in the reference visual, I wanted to go more retro with a nod to their heritage. Also, due to the nature of their content, I wanted to create forms that mentally challenged the reader. This led to the idea of using isometric, mind-bending structures.
Various ways to interconnect the letterforms were considered, before an apt two colour palette of black and gold was applied to the chosen route. The illustration complete, a logo marque to carry the theme through the feature was requested. For consistency the isometric perspective was continued via a hexagonal frame and '50' based on the existing letterforms created.
- Bespoke Typography
- Art Direction
Press + awards
This project was awarded Carbon [notable entry] in the Fresh Future Awards 2018.
Mark did a first rate job for our 50th anniversary issue — very responsive to art direction, creative, quick and professional.
Frank Webster . Art Director
Psychology Today . NYC