Fast Company FCLA Branding an international conference in LA
Fast Company, a leading business publication based in NYC, had previously worked with design studio Superfried on several projects – Editorial spread . MCP . WCI . Grill . They had been please with the results, so commissioned us to design the Fast Company logo for their Creativity Counter Conference [#FCLA16] to be staged at 72andSunny’s Playa Vista headquarters in LA.
The conference invites the Most Creative People in Business and brings them together with the most innovative rule-breaking creative minds in L.A. Keynote addresses for this year would feature honored guests such as actress / producer Geena Davis, Tinder CEO Sean Rad, and actor / WWE superstar John Cena, Fast Company Editor-in-chief Bob Safian, L.A. Mayor Eric Garcetti, Steve Aoki and live updates from their site from the likes of Stoopid Buddy Stoodios, Vans, and Clique Media.
The brief specified that the branding style should feel like a sibling to the identity for their existing New York Conference. Despite this request it was also essential that the new logo for LA maintained complete distinction and independence.
With the brief in mind, continuity was maintained via the use of a 3D style for the design of the typography. After various approaches, an isometric style delivered the sharp, confident effect required. Continuity was further enhanced via the continued use of the neutral palette and shading.
The bold and distinct typography worked well across all media, from printed marketing material and digital screens to large scale signage.
- Bespoke Typography
- Graphic Design
- Art Direction
Press + awards
This experimental typographic branding project has been featured in internationally renowned graphic design publication IdN Magazine [IdN v23n3].
Event photography by Erik Voake for Fast Company.