Create VR VR rebranded in LA

Create VR are an Augmented + Virtual Reality agency based in LA and London, working with clients such as Sony Pictures and Universal. They contacted design studio Superfried to develop a new branding scheme for the agency.

With such an exciting, high tech sector the directions in which this could be taken were endless. Various experimental options were explored, but as usual simplicity was key. Targetting common traits between the initial letters led to the final design solution – a bespoke, distinct typographic marque. This would provide the longevity and versatility that they required.

With a typographic route selected, the client requested if the new typographic style would also work with the letters AR for their Augmented Reality department. The common angled traits of the letterforms – VR +AR – ensured a consistent style could be established.

Further development work was conducted based on the marque to generate graphic devices to style branded collateral and interior wall graphics. This was followed by the development a brand palette, typeface selection and the development of presentation templates in both Keynote and InDesign.

With the branding in place, it was time to design their website – view the case study – alongside developer James Seddon at Cotton Creative.