Secret 7" 2020 Charity record sleeve design
Established in 2012, Secret 7" is an annual event combining music and art for charitable causes. Each year 7 well known tracks are selected and 100 of each are pressed to 7" vinyl. It is then an open invite to the world to create their own interpretation of a track for the sleeve. 700 lucky designers are subsequently picked and their work exhibited/ sold as one-off pieces for charity. Now for the secret, the purchaser is unaware who designed the sleeve or even the track it contains, until they have parted with their hard-earned cash.
This year the money raised was donated to help refugees and the exhibition was hosted at NOW Gallery, Greenwich Peninsula, London. With the Covid restrictions in place, a 360 Virtual tour was created.
Secret 7's profile attracts some of biggest names within and oustide the creativive industry. Amongst the 700 records for this year were artworks from Lubaina Himid, Anish Kapoor, Tacita Dean, Mark Wallinger, Shona Heath, The Connor Brothers, Helen Beard, Jeremy Deller, Lotte Andersen, Stanley Donwood, Jadé Fadojutimi, Ragnar Kjartansson, Maya Hayuk, Gavin Turk, Unskilled Worker and Michel Gondry. In total the charity received almost 6,000 artworks.
For 2020 the track options were –
Aretha Franklin – One Step Ahead / Bob Dylan – Blind Willie McTell / Foo Fighters – This Is A Call / The Internet – Come Over / Koffee – Toast / Miles Davis – Miles Runs The Voodoo Down / Vampire Weekend – Harmony Hall
I selected the track – This Is A Call – by the Foo Fighters. The meaning of this track, even after reading the lyrics is ambiguous. However, I have always felt it sounded like a rallying call to take action, with the apt lyric 'it's been too long'. With the world in turmoil this connected strongly with the plight of our environment – a cause I am passionate about. I had recently completed a personal typographic project – 1896 – the year human induced climate change was first predicted – focusing on climate change which felt like a perfect fit. Three designs – two illustrations, one typographic – based on the personal project were submitted, with the typography route making the final cut.
Sadly, 2020 was the last year they would be holding Secret 7", which made selection for the third and final time – 2015 / 2016 – even more rewarding.
- Bespoke Typography
- Graphic Design
- Art Direction