Secret 7" 2016 Charity record sleeve design
Established in 2012, Secret 7" is an annual event combining music and art for charitable causes. Each year 7 well known tracks are selected and 100 of each are pressed to 7" vinyl. It is then an open invite to the world to create their own interpretation of a track for the sleeve. 700 designers are subsequently picked and their work exhibited / sold as one-off pieces for charity. Now for the secret, the purchaser is unaware who designed the sleeve or even the track it contains, until they have parted with their hard-earned cash.
This year the selected charity was Amnesty International and the exhibition was hosted at Sonos Studios, Shoreditch, London. The event attracts very high profile contributors such as Sir Anish Kapoor, Sir Paul Smith, Why Not Associates and Anthony Burrill.
For 2016 the track options were eclectic as usual: Imagine – John Lennon / At Last – Etta James / Dream 3 – Max Richter / Art School – The Jam / The Less I Know The Better – Tame Impala / Clearest Blue – Chvrches/ Worry – Jack Garratt.
I had been developing experimental numbers for a personal project – Marbles – and the name of the Max Richter track – Dream 3 – immediately drew me to the number three within the set. This was the perfect opportunity to put the new typographic design style to work.
Secret 7" is a great event and it would be an honour to be selected. So it was important to push the numeral design in a new, distinct direction that would lead a unique sleeve design. Dreams are often complex with numerous tangled layers. So by splitting the paths within the numeral design it was possible via the use of shadow to convey a layered sense of depth.
To suggest the sense of drifting in and out of sleep, the ends of the paths were extended past the boundary of the letterform to meander and fade into the darkness. Lastly recolouring and application of a stone texture led to a feeling of moonlight and a suitably ambiguous, dream like form.
The hard work paid off with the sleeve design making the final cut. Designs submitted were also selected for Secret 7" in 2015 and 2020. In addition to this the Marbles project used for the final design subsequently won a design award.
- Bespoke Typography
- Graphic Design
- Art Direction
Press + awards
The final artwork – as part of my personal, typographic Marbles project – has been featured in internationally renowned graphic design publication IdN Magazine [IdN v23n3] and on numerous leading design websites such as the new type section of the Creative Review blog, Behance, HOW, Type Worship, Dsgn News and Riensche.
The typographic design project this submission was based on – Marbles – was subsequently awarded best of Typography in the 2017 Creativepool Annual design awards.