Secret 7" 2016 Record sleeve design
Established in 2012, Secret 7" is an annual event combining music and art for charitable causes. Each year 7 well known tracks are selected and 100 of each are pressed to 7" vinyl. It is then an open invite to the world to create their own interpretation of a track for the sleeve. 700 designers are subsequently picked and their work exhibited / sold as one-off pieces for charity. Now for the secret, the purchaser is unaware who designed the sleeve or even the track it contains, until they have parted with their hard-earned cash.
This year the selected charity was Amnesty International and the exhibition was hosted at Sonos Studios, Shoreditch. The event attracts very high profile contributors such as Sir Anish Kapoor, Sir Paul Smith, Why Not Associates and Anthony Burrill.
For 2016 the track options were eclectic as usual: Imagine – John Lennon / At Last – Etta James / Dream 3 – Max Richter / Art School – The Jam / The Less I Know The Better – Tame Impala / Clearest Blue – Chvrches/ Worry – Jack Garratt.
I had been developing experimental numbers for a personal project – Marbles – and the name of the Max Richter track – Dream 3 – immediately drew me to the number three within the set. Some abstract and texture adaptions led to a suitably ambiguous, dream like form.
- Bespoke Typography
- Graphic Design
- Art Direction