AIGA Quoted – Graves Experimental type design

AIGA [American Institute of Graphic Arts] invited Superfried design studio to contribute to their daily Quoted series. Each designer submits five typographic illustrations of famous design related quotes to appear on the home page Monday to Friday of a specified week.

Most designers had developed a single style to be applied across all five days. I decided it would be more interesting and challenging to create bespoke typography for each quote.

If I have a style I am not aware of it.
Michael Graves

Focusing on the quote, the idea of being 'unaware' was interesting. This was carried forward into a physical form. Splitting the quote and placing each half on a different plane suggested each section of the statement could be literally unaware of the other.