The Birds Nest Pub Brand identity
The Birds Nest is an established pub and music venue located in Deptford, London. They approached Superfried to develop a new brand identity, marketing scheme and web presence.
The venue has a strong punk heritage and it's proximity to the river had led to historic connotations with pirates. Consequently, during initial discussions it was proposed that a skull and crossbones may provide an apt symbol. With this in mind, to add distinction and a stronger connection to the name a unique bird skull was developed.
To maintain the punk / pirate aesthetic the palette was reduced to just black and white. For the logotype, a slab serif had sufficient attitude without becoming cliche. For web and screen purposes, Courier provided a suitable, lo-fi aesthetic.
- Brand Identity
- Art Direction