Cut a Rug Brand identity
Established DJs/ Producers Will Clarke and Jason Honeywell approached Superfried requiring a brand identity for their new club night Cut a Rug. They requested that the identity should feel like it was already established and had always been part of the scene.
Inspired by the name a bespoke letter ‘C’ was tailored with distinct incisions to form a bold, simple and memorable icon. This provided a versatile container that could be styled/ mask images/ or rendered in different mediums for promotional material such as flyers and posters.
Additional marketing material included tees and the commission of bespoke Cut a Rug 'C' lightboxes to be situated behind the Dj's. Installed with a control system the light colour can be altered and synced to the music. For promotional videos a short animated ident was developed. Since the launch Cut a Rug has graced various venues in the UK and Ibiza.
- Brand Identity
- Art Direction
- Paper craft
Press + Awards
This project has been featured on Behance.
Photography by Pearcey Proper.
Superfried, from the start a very professional, but down to earth company. Always looking for an alternative angle when it comes to design, helped me to progress my brands to the next level.
Will Clarke / Founder / Cut a Rug