Cut a Rug Branding of a club night

Established DJs/ Producers Will Clarke and Jason Honeywell were starting a new club night – Cut a Rug – and required a design studio to develop their branding. They contacted Superfried requesting that the identity should feel like it was already established and had always been part of the scene.

Inspired by the name bespoke typography was employed with a letter ‘C’ tailored via distinct incisions to form a bold, simple and memorable icon. This provided a versatile container that could be styled / mask imagery / or rendered in different mediums for promotional, brand led material such as flyers and posters.

The client was excited by the direction, so encouraged further experimentation. With a free rein I stepped away from the mac exploring stencils, spray paint, paper craft, tooth brushes, smoke and torn paper.

Additional marketing material included tees and the commission of bespoke Cut a Rug 'C' lightboxes to be situated behind the Dj's. Installed with a control system the light colour could be altered and synced to the music. For promotional videos a short animated ident was developed. Since the launch Cut a Rug has graced various venues in the UK and Ibiza.