Huttons Brand identity

Huttons is a retail chain covering a diverse product range from scented candles and women's clothes to high-end furniture. They required a complete re-brand including signage, point of sale and marketing materials.

Despite 80% of customers being female it was important that the brand did not alienate men. To create that fine balance an abstract icon of a flower was developed in a very subtle pink. In contrast the primary brand colour selected was a much stronger dark brown. To create further brand distinction a bespoke typestyle was developed for the logotype.

The new strong identity was an immediate hit with existing and new customers. Huttons profile raised considerably leading to features in lifestyle publications and business growth through the development of an online retail presence.