SF10x10 Superfried's 10th birthday!
This was a special milestone for me, so as a celebration I wanted to develop something that represented the work over the past decade. Unintentionally, typography has become significant within my designs with a distinct focus on numbers in my recent personal projects. With this in mind, I decided to select my favourite 10 digits from my 10 strongest numeral sets – hence 10x10. This was really difficult, particularly with the sevens and eights which were usually the strongest within each collection.
However, with a new birthday, it would be remiss not to create something new. So a completely fresh numeral set was also developed to complete the 10 – 5th row on the grey poster. With the numbers selected, a 10x10 logotype was developed to feature on the digital poster designs and teaser anims. Finally the addition of another year of work to the existing Superfried show reel.