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Brochures/ Illustration

EasyJet are Europe's leading airline operating on over 600 routes across 30 countries.

In collaboration with a global media agency Superfried were asked to develop brand-led pitch material.

Emulating easyJet's bold use of their brand orange and direct imagery, Superfried opted for the use of simple illustrations. This method was very versatile and enabled us to create corporate messages very quickly and across all mediums. This route was also a perfect fit for their friendly down-to-earth positioning.

All parties concerned were pleased with the style and approach taken which was subsequently adopted for future projects. This project was also featured in a design publication.