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Circular Economy Network – website design

WasteAid is an independent UK charity (non-profit), set up by waste management professionals to share practical and low-cost waste management know-how with communities in low-income countries. They had developed a new website for their new Circular Economy initiative and required rapid help with its design. Focusing on three regions - India, Vietnam and South Africa - WasteAid were offering funding to help new companies with innovative solutions to waste management.

Looking at the site, it was clear there was a lot of content to cover. It was therefore important to keep it clean and content focused, but also add impact. Looking at the new identity that had been developed for the site revealed a strong secondary palette + great photography. Simple application of the palette to the backgrounds created impact without affecting legibility. The photography was subsequently applied to annotate and break up the content.