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Vote Will

Mini guerrilla campaign

Long term client, DJ/ producer Will Clarke, continues to soar and his recent progress saw a well-deserved nomination from the DJ Awards. He called me up to create a mini campaign to drum up some public votes.

Will doesn't like to take himself too seriously, so it was immediately felt that humour was the way to go. In this time of political mayhem what better way to spread the news than a spoof election campaign. Fake ad mock-ups were posted on social media with an eclectic mix of locations – bus stop adshel, Times Square billboard, side of a London bus and even above a urinal.

The response to the campaign was great with over 4,000 likes on Facebook and over 1,500 on Instagram. However, the icing on the cake was one fan believing the Times Square ad to be real!