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The Grove

Identity/ Marketing material

The Grove was a pub located in South Wimbledon, London.

The brief

The Grove apprpoached Superfried for a complete re-brand of their regular gig night at the pub.

The work

Many establishments use this name, but we felt this would not be a problem if we made it the first to mind. Situated opposite the tube was a great usp, consequently the flyer template was developed like a map to capitalise. The venue was represented by a large stylised ‘g’ taken from the logo and contained a shot of the headline band. With simple keylines/tube icon it‘s location was revealed. The highly stylised icon and logo would then commit 'this' grove to memory. In addition distinctive 'tape' containers were utilised with edgy font 'Acidic' by Surface Type, free from dafont.com.

The result

The feedback was great and the clients were chuffed with the new look. Unfortunately the pub was then sold to developers and a well known supermarket.