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Sadler's Wells

Marketing literature

Sadler's Wells is the UK's leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences.

Superfried were briefed to develop marketing literature for their new initiative WildCard that gives artists the opportunity to present the work of their choice.

WildCard was a completely new production & with no shots available the brief was challenging. With this constraint a typographic solution was sought. Taking the name literally a grid system of cards was developed with the lucky 'wild' card highlighted to form an icon as part of the new brand identity. Magenta was selected as a strong highlight colour with the potential to be switched for subsequent seasons. The design was carried through for flyers, posters & an html emailer.