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Sadler's Wells

Marketing literature

Sadler's Wells is the UK's leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences.

Superfried were briefed to develop marketing literature for the world premier tour of choreographer Russel Maliphant's new production Still Current.

For the Russel Maliphant production we had access to exquisite shots by Warren Du Preez and Nick Thornton Jones. The challenge for this brief was to ensure the typography was sympathetic to the imagery. To accomplish this elegant lightweight fonts were selected. For the title the font Code by FontFabric was modified. The body copy was set in Avant Garde. This approach was adopted for all material which included overprint posters and flyers for the seven theatres on the tour and an advert for the Guardian Guide.



Superfried provided us with an excellent level of service, from conception to product delivery. A passionate, creative and dedicated company, I would recommend them very highly and look forward to working with them again in the future.


Maxwell Baker/ Sadler's Wells