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Superfried's 6th birthday!

To celebrate our 6th birthday, it seemed appropriate to design another poster. Continuing the theme from last year we based the design on our SF logo and our age, 6. Working with interlocking concentric circles to maintain a brand connection they were arranged with sections highlighted to represent SF6. The surplus non-highlighted sections were then removed to leave the minimum segments required to still maintain partial legibility.

In keeping with our age a palette of six background colours were selected. Red was a given as Superfried's brand colour, then CMYK and gold, since it is a celebration. With the poster designs complete, using the same methodology two potential experimental type faces are now also a work in progress.

This personal project has been featured on the Behance Adweek Talent Gallery.