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Onmedia Magazine

Identity/ Editorial design

Onmedia is a bi-annual publication by OMD providing comment and insight for the media industry.

I was delighted when they asked me to completely re-design and re-brand their message to the industry.

Previously the publication was in the form of a newsletter, however with such a significant presence in the industry Superfried suggested that a full magazine format would be more apt. The proposal was well received and the identity and magazine work commenced.

It was important that the publication had a strong brand presence and confident tone. To achieve this all covers would only feature the subject title and no additional copy. To reinforce the identity without the use of a large logo presence, the palette for all covers would be brand-led providing a very consistent look and feel across the editions.

Onmedia has been featured in four design publications including international best seller Los Logos 4.