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Oliver

Illustration/ advertising

Oliver are a multi award winning creative and digital agency.

Superfried were briefed to design an advert for an agency showcase supplement in Marketing Week. The theme for the ad was their recent brand position 'built differently to perform better'.

Creative Director and copywriter at Oliver, David Shanks, had seen an apt visual where strips of multiple images were combined to form another. With this in mind we proposed structurally re-building a human face. Combining 11 stock photographs, elements of the portrait were replaced with the structural and architectural shots.

This technique led to a strong and distinct visual style creating stand out amongst the other agencies featured.