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Brochure/ Illustration

Nissan is one of the largest car manufacturers in the world and now part of the Renault-Nissan Alliance.

In collaboration with a global media agency Superfried were tasked with designing a brochure for Nissan.

The book had to represent all aspects of the Nissan brand. One side is clinical/ precise with their research and technology. Conversely on the flip side, the aesthetic curves of design and aerodynamics. To address this fine balance a robust grid was utilised combined with technical style illustrations. In contrast a soft ribbon device was incorporated to represent the aero/ design flow characteristics of their products.

This route was particularly versatile. It enabled the development of a clean ordered layout throughout. The illustration style allowed for the variety of their product range to be demonstrated with ease.

The finished brochure looked great. This opinion was shared by all parties and therefore set the style and tone that would be employed for future documents for the Renault-Nissan Alliance.

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