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Brochure/ Illustration

Nissan is one of the largest car manufacturers in the world and now part of the Renault-Nissan Alliance.

In collaboration with a global media agency Superfried were tasked with designing a brochure for Nissan.

The book had to represent all aspects of the Nissan brand. One side is clinical/ precise with their research and technology. Conversely on the flip side, the aesthetic curves of design and aerodynamics. To address this fine balance a robust grid was utilised combined with technical style illustrations. In contrast a soft ribbon device was incorporated to represent the aero/ design flow characteristics of their products.

This route was particularly versatile. It enabled the development of a clean ordered layout throughout. The illustration style allowed for the variety of their product range to be demonstrated with ease.