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Brand identity/ Marketing literature

Existing client, The Birds Nest, briefed Superfried to develop the identity for their free 5 day Deptford music festival, Nestival. August 21-25, 2014, sponsored by Jägermeister.

It was key to the brief that Nestival should grow to represent and benefit the whole Deptford community. Consequently it required a bold identity that would connect to its geographic origins and the venue. Following the identity developed for the venue, cross bones were employed within the marque to represent the rich, local maritime heritage.

Reference to the names of both the event and venue led to the logical use of an egg with the addition of distressed textures and cracks to represent the initial 'N'. The robust styling was continued in the logotype, making use of strong angles for the bespoke lettering. For continuity bespoke numbers were also developed. With restraints on time, the web presence was based on the existing site developed previously for The Birds Nest.

Continuing the maritime theme, promotional tees were screen printed by local art collective The Minesweeper located in Deptford dock working on H.M.S. Ledsham M.2706, Ham Class Minesweeper, constructed in 1954.

The festival was a great success featuring an eclectic mix of high quality acts including Mercury Prize nominee Kate Tempest.