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Microsoft Advertising 

Illustration/ Information design

This was a seminar at the Cannes Lions Festival on the development of mobile apps.

In collaboration with a global media agency, Superfried were asked to brand and style the seminar.

Armed with just the title 'The Mobile Apportunity', such a pun orientated name required an equally fun and abstract solution. After some thought a mobile phone superhero was devised and a rough sketch mailed over.

The response was positive with creative freedom granted to run with it. The comic book style was carried through all media including postcards, banners, posters and an emailer. In addition, brand-led information design was developed for the 10 step process being presented.

The feedback was fantastic and our cartoon protagonist was utilised in subsequent projects.