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Flex – Fred Aldous

Laser cut type

For the recent SF10x10 project – celebrating a decade of Superfried – I developed a new numeral style to complete the final ten selected. The new set worked well as part of 10x10, but deserved a project of its own.

I am always looking for new techniques and mediums, so this time, rather than taking them into C4D I decided to create the numbers for real. Art and craft supplier, Fred Aldous had recently created a sign for the Superfried studio door, so when they said they were keen to collaborate on a project, I jumped at the chance.

Despite being around since 1886, Fred Aldous have moved with the times and accurately laser cut my numerals in translucent neon and black perspex – something I had always wanted to do. The results were awesome.

To continue the experimentation further, I then dabbled with After Effects using some simple animation techniques.

This project has been featured on Creative Boom, AIGA Eye on Design, Typostrate, shortlisted for the Creativepool Awards 2018 and awarded Carbon [notable entry] in the Fresh Future Awards 2018.