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Annual report

Delancey is a specialist real estate investment and advisory company.

Whilst working for another agency, I was briefed to develop their annual report focusing on recent property acquisitions.

Delancey had specified they would like a wiro bound report. This format made the use of different paper stocks very simple. The other advantage was that the open document would lay flat. With this in mind, a landscape orientation was utilised. Now to showcase their properties and the excellent photography supplied, the shots could be placed in portrait orientation across double page spreads.

Delancey had a rather interesting brand palette of dark green, pale blue and silver. The client stated it was important that silver played a significant role within the report. The pantone was utilised for the title device on the cover and more significantly to spice up the serious figures in the back-end. The financial section switched to an uncoated, silver paper stock. A darker silver pantone was employed to surround the tables, therefore highlighting the figures by allowing the lighter silver paper to shine through.

Delancey were delighted with the result and for Superfried it was a great opportunity to create an annual report with creative freedom.

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