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Marketing material

Dance4Life is a charity which uses music, media and dance to educate young people to take action against HIV and AIDS.

Dance4Life approached Superfried requesting assistance with a mixture of marketing material including brochures, certificates, posters, banners and tees.

It was important to retain their existing urban style and that all material remain appealing to young people. This was achieved by various methods. For the brochures, posters and banners a dynamic and energetic style was maintained for the layouts via bold/ vibrant use of colour, fonts and urban styled graphic devices.

For the tees, a fun design with mass appeal was essential. This was achieved via the development of amusing speaker characters connecting perfectly with the musical nature of their awareness raising activities.

The feedback from Dance4Life was fantastic. They were so pleased they invited Superfried to be an official supporter, for which we are extremely proud.