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Cut a Rug

Brand identity

Cut a Rug is a new club night based in Bristol.

Established DJs/ Producers Will Clarke & Jason Honeywell approached Superfried requiring a brand identity for their new club night Cut a Rug – urban terminology for dancing with flair.

Inspired by the name a bespoke letter ‘C’ was tailored with distinct incisions to form a bold & memorable icon. This provided a versatile container that could be styled/ mask images/ rendered in different mediums for promotional material such as flyers & posters.

Additional marketing material include tees & the commission of bespoke cut a rug 'c' lightboxes to be situated behind the dj booth. Installed with a control system the light colour can be altered & synced to the music. For promotional videos a short ident has been animated in flash.

Since the launch Cut a Rug have graced various venues in the UK & Ibiza. In addition to the club nights Superfried are currently developing the brand further to accommodate a Cut a Rug radio show & recording label. The project was also featured on Behance.


 
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