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Charlie Tee

Identity/ Web presence

Charlie Tee is a DJ and broadcaster. When she is not on the decks at the likes of Ministry she can be found at the Kiss FM studios running nine shows a week. Charlie was looking to take her career to the next level so approached Superfried to develop her brand identity.

It was essential the identity reflected her fun style and personality, so after exploring various routes Charlie suggested the friendly feel of neon signage. With this in mind bespoke lettering was created for the logotype with variations to cater for every scenario.

In contrast to the regular, brash neon style, subtle application of the logo was adopted, in conjunction with pastel blue brand colour overlays applied to the newly commissioned photography.

With a hectic schedule of Kiss FM shows, club gigs and maintaining a new music blog it was imperative Charlie's web presence was low maintenance. Consequently a simple, single responsive page was developed containing only essential links and her latest Soundcloud mix. Selected at random on page load, one of three colour-treated press shots provides the backdrop.

Original un-edited photography by Jack Thompson-Roylance.