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AIGA Quoted

Typographic illustration

AIGA [American Institute of Graphic Arts] invited Superfried to contribute to their daily Quoted series. Each designer submits five typographic illustrations of famous design related quotes to appear on the home page Monday to Friday of a given week.

Good design should be honest.

Ferdinand Porsche

The quote was intriguing. Since he was a designer of products, it led to the question: What is the simplest form of design and construction? The logical progression for 3D design was children's building blocks.

With a style chosen the letterforms were constructed using only standard geometric shapes that would be potentially used for this toy. The quote uses the word 'honest', so the traditional material that would be used for this product, wood, was very apt.



What @Superfried's 5 #designquotes may lack in legibility they make up for in originality.


Tweet/ @AIGAdesign