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AIGA Quoted

Typographic illustration

AIGA [American Institute of Graphic Arts] invited Superfried to contribute to their daily Quoted series. Each designer submits five typographic illustrations of famous design related quotes to appear on the home page Monday to Friday of a given week.

Good is the enemy of great.

Jonathan Ive

For this quote, experimentation led to impossible objects and metallic planes. Apple is renowned for their attention to detail, so this approach was also adopted for the letter forms, making use of textures and light. To differentiate the words required some use of colour. Block overlays were too simple and lacked impact. Recycling a previous experimental project using water achieved the desired effect.



What @Superfried's 5 #designquotes may lack in legibility they make up for in originality.


Tweet/ @AIGAdesign