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AIGA Quoted Graves image 3
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AIGA Quoted

Typographic illustration

AIGA [American Institute of Graphic Arts] invited Superfried to contribute to their daily Quoted series. Each designer submits five typographic illustrations of famous design related quotes to appear on the home page Monday to Friday of a given week.

If I have a style
I am not aware of it.

Michael Graves

Focusing on the quote, the idea of being 'unaware' was interesting. This was carried forward into a physical form. Splitting the quote and placing each half on a different plane suggested each section of the statement could be literally unaware of the other.

This project was featured in IdN Magazine [IdN v23n3].